Having been into computers since the late 70's, my observations have been there are simply two types of folks interested in computers, 1) the user, who only cares about what it could do for them, and 2) the techie, who wants to know how it works and if could it be programmed and upgraded. I know most fall into #2 here at A.org :-D.
But, when I see such a company attempting to release a console such as the EVO Linux game console, they are not reaching out to the tech people, but rather the larger user base where there are no experts in emulation programs and configuration knowledge. These folks just want something turn-key and usable from the start.
Yes, from the techs point of view this system may appear to be somewhat dated, but from the much larger user base it maybe an awesome change to the current offerings and bring back some retro days as well, and without the need of knowing about the emulation process and setup. This is what maybe needed to bring more people into Amiga scene and increase interest in our hobby.
Edit Note: Comments above were only to overview the subject of new hardware and in no way was I speaking to the unlicensed use of any copyrighted software. It would be my hope that this particular company did their homework and secured the necessary licenses to operate legally with selling this system.